Strategy, Creative Direction, Design
Branding, Strategy, Experiential
Leading the way in e-mobility
with Audi's new innovation services
Audi Business Innovation GmbH was launched by AUDI AG in 2013 as a wholly-owned subsidiary
with the goal of rethinking the core business. Audi Business Innovation GmbH works together in interdisciplinary teams to redesign the mobility of the future and to implement innovative business models. To meet the demands of the future, they are implementing and engaging in innovative concepts, products and services at the interface between technology, digital business models and mobility.
One of Audi's core innovation services is Audi on demand. Unlike many car sharing schemes, their
focus was not on mass-market accessibility, but a more premium bespoke service offering.
