Creative Direction, UX, Brand
Search, Save, Shop
Driving users into store
kaufDA, a product of Bonial.com, operates the leading location-based shopping platform worldwide, with a complementary portfolio of brands and products to connect shoppers with their favourite local stores and brands. Reaching 25 million users each month, these brands focus on all stages of the shopping journey: discovering products, following favourite stores, creating shopping lists and ultimately making a trip to the store. More than 5,200 retailers and brands rely on these services to communicate their offers and products.
Proud recipient
of Google's Editors' Choice award
kaufDA embraces Google's
Material Design System
kaufDA embraces Google's Material
Design System
Outcome
Updating a product on this scale, for three of our core global markets, required some careful planning and due diligence in collaboration with Google's MD team. We wanted to not only update the interface, but also make significant improvements to the user experience through improved micro-interactions, fluid animations, and navigation. The result scored us a 10% increase in users and provided us with an adaptive, modular-based system, boasting an uplift in revenue and internal productivity.
As part of Google's Play Apps partnerships and due to our high rating 4.4, kaufDA and Retale (US base) were given the opportunity to be featured under Google's prestigious Editor's Section on the Playstore. Several factors are considered for this position — namely performance, experiments through testing and Material Design compliance.
Consistency is important on large scale design projects. Approaching and trying to solve the problems before heading into the visual design phase is key here.
Consistency is
important on large
scale design projects. Approaching and trying to solve the problems before heading into the visual design phase is key here.
A set of scalable design components were created to ensure consistency
and cross-team collaboration.